Healthcare IMPACT
Doctors, hospitals. Drugs, devices. Surgery, screenings. Inpatient, outpatient. In network, out-of-network. No network, no insurance, no nothing. Clinical trials, clinical training, clinical shortages.
Communicating the intricacies of the healthcare industry to a myriad of audiences in language they understand and respond to is what Lux Healthcare Impact is all about. For more than 15 years we have provided strategic communications services to:
- Urban health systems
- Small and rural hospitals
- Medical colleges
- Hospital associations
- Physician practices
- Biotech research collaboratives
- Start-up medical technology companies
- Health insurance companies
- State health-related agencies
Our proven track record makes Lux a valued partner to healthcare organizations that want results. We speak the language, understand the issues and opportunities, and quickly formulate and execute strategies that work. Our clients don't waste time, money, or effort bringing the Lux team up to speed; we're there.
Nothing is more powerful than relevant experience. Here's a sampling.
AccessHealth SC
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- Strategy
- Naming
- Branding
- Website
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- Print Collateral
- Ghostwriting
- Public Relations
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| It is estimated that one in six South Carolinians has no health insurance, a situation that challenges public health and the state's economy. Lux was selected by the South Carolina Hospital Association to name, brand, and create awareness of a new program designed to bring help to communities and hope to the uninsured. Among the most powerful tools is a website (www.accesshealthsc.net), that includes an interactive map that helps uninsured individuals find local healthcare resources. Lux is now developing tools to build awareness of this valuable program. |
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Health Sciences South Carolina
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- Strategy
- Public Relations
- Media Relations
- Publications
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- E-newsletter
- E-blasts
- Special Event
- Member Coordination
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| When South Carolina’s three research universities (Clemson University, Medical University of South Carolina and University of South Carolina) and three largest health systems (Greenville Hospital System, Palmetto Health, Spartanburg Regional) formed Health Sciences South Carolina, it was front-page news in South Carolina. Since April 2004, Lux has provided public relations counsel to the statewide research collaborative, a role that includes developing strategy, staging press conferences, writing press kits, ghostwriting, media relations, and preparing publications. The most recent press conference—a statewide initiative to eliminate healthcare-associated infections—attracted some 70 lawmakers, healthcare leaders and media reps, and was covered by the nation’s top healthcare publications as well as in-state media. |
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South Carolina Hospital Association Every Patient Counts
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- Naming
- Branding
- Special Events
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- Video Production
- Print Collateral
- Public Relations
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For more than 15 years, Lux has worked with the South Carolina Hospital Association (SCHA) on issues communications involving members, the media and the South Carolina General Assembly. Currently, Lux works with SCHA on Every Patient Counts, a statewide collaborative to improve the safety and quality of the state's hospitals. The work is compelling. In 2008, Lux produced a four-part series of patient safety videos that include interviews with individuals who had lost loved ones to unintended medical error. The videos are now being used by hospitals throughout the state to educate trustees, administrators, physicians, and staff on the need for cultural change. |
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Medical University of South Carolina (MUSC) REACH Stroke Network
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- Billboards
- Public Relations
- Web Content
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Lux was tapped by MUSC to develop a strategy to launch a unique new telemedicine program called the REACH Stroke Network. Through REACH, small and rural hospitals can contract with MUSC for stroke-related neurology services delivered via telemedicine. Lux developed marketing tools for use by MUSC as well as co-op marketing materials for hospitals participating in the REACH Stroke Network. |
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Newberry County Memorial Hospital (NCMH)
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- Strategy
- Branding
- Television
- Print
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- Direct Marketing
- Billboards
- E-Mercials
- Internal Marketing Training
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NCMH is a small, community hospital in the Midlands of South Carolina. Faced with competition from larger urban health systems, NCMH secured the services of Lux to build its brand and reverse outmigration. Lux repositioned the hospital with the theme, Innovation at Work, promoting innovative technology, treatments and people. The campaign, now in its second year, has succeeded in changing public perception and increasing utilization of its services. In 2008, the hospital experienced a profitable year. Televsion Spot (4MB) |
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Wake Forest University Department of Internal Medicine
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The Wake Forest University Department of Internal Medicine chose Lux to produce its first annual report in 2007. Lux was responsible for all facets of this academic publication, including interviews with researchers and clinicians, content development, design, and printing. The 44-page report is the Department’s premier fundraising and student and faculty recruiting tool. View Project |
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Palmetto Bone & Joint
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- Patient Education
- Billboard
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Like any other business, physicians compete for patients. Strategic communications can build awareness of a practice and play a critical role in attracting patients. Even when a patient is referred to a practice, it is important to connect with new patients, whether on the web or the waiting room. Lux works with physician practices like Palmetto Bone & Joint develop communications strategies designed to attract and retain patients. |
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Regional Medical Center
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- Recruiting Videos
- Employee Training Videos
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- Fundraising Videos
- E-Mercials
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Video is an increasingly important tool in healthcare marketing. Lux has produced a series of cost-effective videos for the Regional Medical Center in Orangeburg, SC, used for external and internal communications. These videos are available on the hospital's website and delivered to specific audiences via email. |
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Medical University of South Carolina (MUSC) College of Medicine
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Since 2004, Lux has been producing annual reports for the MUSC College of Medicine and the MUSC Department of Medicine. Important as fundraising and recruiting tools, these reports require from 30 to 60 interviews with faculty and staff to develop meaningful content. In addition to printed reports, Lux also helps MUSC expand its circulation through e-blasts of electronic versions of the reports View Project |
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