How do you achieve impact?

Impact for the South Carolina Hospital Association is a strategy for its statewide patient safety and healthcare quality initiative, Every Patient Counts. Lux created the brand and two extensive reports on how South Carolina's hospitals are advancing the cause.

New Work

Health Sciences South Carolina

The issue: South Carolina is one of the leading states in stroke-related deaths. Health Sciences South Carolina’s (HSSC) statewide REACH Stroke Network was created to improve access to expert stroke care at HSSC member medical centers in small and rural communities. The effort requires that rural hospitals sign agreements with the urban medical centers to participate in the REACH Stroke Network. Public awareness of the network is critical to ensuring stroke victims go to REACH Stroke Network participants for treatment and a better chance of a return to good health.

Tactics: HSSC and the REACH Stroke Network partners charged Lux with the task of raising awareness of the initiative. Lux developed a strong graphic presentation for the network, along with a marketing tool kit customizable by REACH Stroke Network partners. The campaign, The Best Stroke Care Is Now Within Reach, includes a logo, newspaper ad, radio spots, billboard, web content, and internal communications tools.

Impact: The REACH Stroke Network was first established in the Lowcountry. As of July 2008, REACH MUSC had signed contracts with four rural partner hospitals. REACH Palmetto Health/USC and REACH Greenville Hospital System will begin operations in late 2008 and early 2009 respectively.

What we do

Integrated marketing communications that
encompass advertising, direct marketing,
public relations, media relations, broadcast and print media, Internet marketing, and
consulting services.

Why we do it

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impact desired by the client.

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All over the world.

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