Our People
Companies come to Lux Strategic Communications for our people, our experience, and the way we focus on their success. Take a minute to meet our people and what each brings to the table.
Melanie Lux | Diane Florence
Melanie Lux, President
What she does
Serves as primary point of contact for clients, developing strategy and overseeing the implementation of specific plans and tools. A practiced listener, Melanie has an intuitive sense of creating succinct messaging that hits a chord with audiences and inspires the desired response.
How long in the business
25 years
What she did before
Put in time at a daily newspaper in Texas, ad agencies in Texas and South Carolina, and two major corporations before founding LUX + Associates in 1994.
Hometown
Lafayette, Indiana
Alma mater
Trinity University, San Antonio, Texas
On impact
Impact comes from understanding your clients, their objectives, and who they are speaking to and developing messages that connect with the listener and elicit the desired response. I want the listener to say, "Yes, this is important to me."
What motivates her
The opportunity to work with intelligent, motivated people, regardless of the industry; playing a role in the success of clients; making a difference in someone’s life; collecting Western art.
Diane Florence, Art Director
What she does:
Creates marketing materials with visually compelling imagery that attract the client's target audience.
How long in the business:
More than 17 years
What she did before:
Worked as a graphic designer in an advertising agency and at a local college before starting her own business, Florence Design, Inc., in 1994. Joined Lux + Associates in 2006.
On impact:
Impact is creating just the right brand image for a client that is intriguing, consistent and lasting.
What motivates her
Daughter Payton, time with family, a good workout.
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