Portfolio
Advertising | Annual Reports | Billboards | Brand Identity | Graphics Standards | Catalogs | Direct Mail | E-Alerts | E-Mercials | Ghost Writing | Legislative Communications | Newsletters | Public Relations | Television | Web Sites | White Papers | Logos
Advertising
Business-to-Business
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Zeus
Zeus is a global leader in high performance fluoropolymer tubing. Lux created a print campaign to launch its new product line, PEEK heat-shrinkable tubing.
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Exopack
Exopack is a provider of printed flexible packaging, a highly competitive field. To reach pet food producers, Lux posed the question, Do dogs see in color?, which immediately engages the reader and increases awareness of Exopack’s high quality printing capabilities.
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Mingo River Pecans
Mingo River Pecans, the wholesale division of Young Plantations, scored big when Lux secured quite a deal for the company in the trade publication Fancy Food. Mingo River received a full page ad plus a second full page ad for free and three free month's worth of web advertising. With the help of Lux, Mingo River also refreshed their website with brighter colors and new photography.
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Annual Reports
Non-profit Reports
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Palmetto Health Office of Community Services
Lux concepted, wrote, and designed the 30-page annual report for the organization that provides low or no-cost healthcare services to low-income patients. Testimonials tell success stories in an emotional, engaging manner.
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South Carolina Council on Economic Education
Lux concepted, wrote, and designed this annual report while adhering to a tight budget.
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Medical Reports
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Wake Forest University Department of Internal Medicine
Lux was tapped by the Wake Forest to produce the first annual report for the Department of Internal Medicine. Lux was responsible for all facets of this academic report.
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Medical University of South Carolina (MUSC) Dept. of Medicine
For the last four years, Lux has produced turnkey annual reports for the Department of Medicine, a project that requires more than 30 interviews.
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Medical University of South Carolina (MUSC) College of Medicine
For three years, Lux has produced annual reports for the MUSC College of Medicine, also developing the theme, content, design and printing. More than 50 interviews are required for this project.
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Health Sciences South Carolina
South Carolina's three research universities and four largest health systems, make up a collaborative known as Health Sciences South Carolina. Lux created the organization's second annual report to stakeholders and the General Assembly that included updates, new partnerships, and successes from the past year.
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Billboards
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Medical University of South Carolina (MUSC)
MUSC is home to expert stroke care. Through a unique program known as REACH MUSC, rural hospitals can partner with MUSC to provide expert stroke care in their communities. This billboard was created as a "co-op" marketing tool that rural hospitals can use to promote their affiliation with MUSC.
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Brand Identity
Graphics Standards
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South Carolina Hospital Association
The South Carolina Hospital Association (SCHA) found inconsistencies in its communications materials. SCHA turned to Lux to create a clear identity for the organization and a manual. Lux developed a clear branding strategy and a 40-page graphics standards manual that established a corporate identity; style formats including PMS colors and fonts; and stationary, print collateral, PowerPoint, and e-mail templates.
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Catalogs
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Young Plantations
A Carolina tradition, Young Plantations offers a range of pecan treats and gourmet gifts. The company secured the services of Lux to creates its annual holiday catalog as well as other communications tools.
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Direct Mail
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Titan Peach Farms
Young Plantations and Titan Peach Farms partnered on an effort to deliver premium peaches to fruit lovers around the country. Lux developed this direct mail postcard to tempt recipients and sell peaches.
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E-Alerts
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Polymathic Analytical Labs
Polymathic Analytical Labs is a subsidiary of Zeus, Inc. The company tapped Lux to create e-alerts, a lead generation tool. Lux also created the lab’s logo, website and print collateral.
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E-Mercials
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Newberry County Memorial Hospital
This hospital was looking for a more dynamic way to deliver messages to leaders in its community. Lux recommended an E-Mercial campaign for the hospital, a new media that brings strategic video messages to the target audience via email.
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Ghost Writing
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South Carolina Hospital Association
Nearly 700,000 South Carolinians have no health insurance and pay little or nothing for their hospital care. In order to convey the growing concern around the state of the uninsured issue to the General Assembly and the general public, Lux interviewed 18 hospital CEOs and business leaders and ghost wrote opinion pieces that appeared in newspapers all over the state.
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Legislative Communications
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South Carolina Hospital Association
South Carolina’s trauma system was in a crisis and at risk of a system-wide failure. Lux worked with the South Carolina Hospital Association, hospitals across the state, and trauma advocates in a grassroots awareness campaign, Save the System, to help secure the passage of legislation and secure funding for the trauma system. The campaign included branding, messaging, brochures, broadcast and web media, as well as in speaking engagements and special events. The legislation was unanimously approved in year one and received state funding in years two and three.
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Newsletters
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South Carolina Council on Economic Education
The South Carolina Council on Economic Education is a non-profit business-education partnership dedicated to providing teachers with continuing education in economics and personal finance as well as tools for teaching students in K-5 through 12. SCCEE was referred to Lux for the production of a newsletter to communicate its messages and services to South Carolina teachers, educational leaders, legislators, and potential funders. Lux provides the Council with a turnkey project that involves research, interviews, writing, design, and print management.
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Public Relations
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Health Sciences South Carolina
South Carolina’s three research universities and four largest health systems make up a collaborative known as Health Sciences South Carolina (HSSC). Since its inception in 2004, HSSC has relied on Lux for public and media relations.
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Television
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Newberry County Memorial Hospital
Lux has been the agency of record for Newberry County Memorial Hospital
(NCMH) since 2007. Lux created the tagline Innovation at Work to showcase the hospital's advanced services and technology. To promote the hospitals high caliber Wound Care and Hyperbaric Medicine Center, Lux created an animated television commercial.
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SOPAKCO
When food processing and packaging company SOPAKCO decided to rebrand their Sure-Pak 12 Meals, they turned to Lux for help. Lux developed dynamic graphics and consistent messaging for the product through a vibrant new package, a commercial promoting the product for hurricane preparedness, and a reworked the Sure-Pak 12 website.
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Web Sites
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Richardson, Plowden & Robinson, P.A.
Richardson Plowden is one of South Carolina’s largest law firms and continues to grow. The firm hired Lux + Associates to develop and maintain a new website that demonstrates that Experience Matters.
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Clarendon Health System
Clarendon Health System is a small, rural health system in South Carolina. Lux created a website that showcases the hospital’s medical staff and employees, services, and programs to emphasize its personal approach to care and breadth of services.
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Palmetto Bone & Joint
Palmetto Bone & Joint offers advanced orthopedic care in the Upstate and Midlands of South Carolina. The firm tapped Lux to create its first website to market its surgeons.
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AccessHealth SC
AccessHealth SC is program of the South Carolina Hospital Association (SCHA) that provides all South Carolina communities with information on their individual health networks. SCHA selected Lux to assist with a complete branding of the AccessHealth SC campaign and to create a new website that acts as a resource for healthcare partners, patients and policymakers.
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White Papers
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South Carolina Hospital Association
Patient Safety: Aiming High report
A follow-up report to the 2009 Every Patient Counts Patient Safety Symposium, this 32-page report further demonstrates the steps South Carolina's hospitals and healthcare leaders are taking to make the state's hospitals safer and improve the quality of services. The tool is intended for lawmakers, policymakers and the general public.
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Logos
Logos are an important part of brand identity. Here are several examples created by Lux.
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What we do
Integrated marketing communications that
encompass advertising, direct marketing,
public relations, media relations, broadcast and print media, Internet marketing, and
consulting services.
Why we do it
A singular desire and passion to secure the
impact desired by the client.
Where we do it
All over the world.
How we do it
With enthusiasm, attention to detail and
responsiveness. Oh, and we have fun, too.
Our clients
Regional, national and global public, private
and non-profit enterprises. |
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