How do you achieve impact?

Impact for Zeus, inc., and new subsidiary Polymathic Analytical Labs, is a strategy to build awareness of the contract lab among a highly technical audience. A logo, website, e-alerts and print advertising is how Lux is making it happen.

Services

The better we understand our clients’ businesses, the better we work. We invest time in understanding
clients’ organizations, their audiences, goals, and objectives. We then develop and execute strategic
communications plans that address specific issues, barriers to success, and internal and external forces.
Because the world is constantly changing, our strategies evolve to leverage opportunities, circumvent
potential problems, and ultimately secure the desired results of the client.
Strategic tactics can include the following:

Annual Reports
Branding
Collateral
Direct Marketing
eMarketing
Issues Management
Legislative Communications
Media Relations
Newsletters/eNewsletters

Public Relations
Social Media Strategy
Special Events Planning/Execution
Television Production
Trade Shows
Video Production
Web Marketing
Websites

What we do

Integrated marketing communications that
encompass advertising, direct marketing,
public relations, media relations, broadcast and print media, Internet marketing, and
consulting services, social media strategies, video production.

Why we do it

A singular desire and passion to secure the
impact desired by the client.

Where we do it

All over the world.

How we do it

With enthusiasm, attention to detail and
responsiveness. Oh, and we have fun, too.

Our clients

Regional, national and global public, private
and non-profit enterprises.