Lux + Associates
HomeAbout Our FirmOur PeopleServicesPortfolioContact UsNewsWhat's New
Services

How do you achieve impact?

Impact for Zeus, inc., and new subsidiary Polymathic Analytical Labs, is a strategy to build awareness of the contract lab among a highly technical audience. A logo, website, e-alerts and print advertising is how Lux is making it happen.

 

Services

The better we understand our clients’ businesses, the better we work. We invest time in understanding
clients’ organizations, their audiences, goals, and objectives. We then develop and execute strategic
communications plans that address specific issues, barriers to success, and internal and external forces.
Because the world is constantly changing, our strategies evolve to leverage opportunities, circumvent
potential problems, and ultimately secure the desired results of the client.
Strategic tactics can include the following:


• Annual reports
• Branding
• Collaterals
• Direct marketing
• E-Mercials (video messages delivered by email)
• Issues management
• Legislative communications
• Media relations
• Newsletters and e-newsletters
• Presentations (PowerPoint, multimedia)


• Press conferences
• Print/broadcast/web advertising
• Public relations
• Special events planning/execution
• Speaker training/coaching
• Trade shows
• Video presentations
• Web marketing
• Web sites


What we do

Integrated marketing communications that
encompass advertising, direct marketing,
public relations, media relations, broadcast and print media, Internet marketing, and
consulting services.

Why we do it

A singular desire and passion to secure the
impact desired by the client.

Where we do it

All over the world.

How we do it

With enthusiasm, attention to detail and
responsiveness. Oh, and we have fun, too.

Our clients

Regional, national and global public, private
and non-profit enterprises.
Copyright 2008 | Lux Strategic Communications